Top Ten eCommerce Tips for Your Website #9: Unique Selling Proposition
eLearning Series by Jeff Finkelstein As a follow-up to tip #1, How Fast Does Your Site Load? we recently upgraded the DiscountDecorating.com site to a newer and faster server. (The older server...
View ArticleTop Ten eCommerce Tips for Your Website #10: Tribute To Carol Susan Roth
eLearning Series by Jeff Finkelstein It’s with a heavy heart this week that we at Customer Paradigm mourn the passing of a wonderful client, Carol Susan Roth. After a long battle with brain cancer, she...
View ArticleTop Ten eCommerce Tips for Your Website #1: How Fast Does Your Site Load
eLearning Series by Jeff Finkelstein Our next eLearning Series will focus on top tips for eCommerce sites. But even if your website doesn’t sell a product, many of these tips still apply. eCommerce...
View ArticleTop Ten eCommerce Tips for Your Website #2: Easy Shopping Carts
eLearning Series by Jeff Finkelstein When I want to make a purchase on a website, I want the checkout process to be as quick as possible. I don’t want to have to create an account, go through six slow...
View ArticleTop Ten eCommerce Tips for Your Website #3: Use A Perpetual Shopping Cart
eLearning Series by Jeff Finkelstein One of the key elements on an eCommerce site is a perpetual shopping cart that allows you to see what’s in your cart, without having to click to go to another page....
View ArticleTop Ten eCommerce Tips for Your Website #4: RDFa Microformatting
eLearning Series by Jeff Finkelstein For eCommerce websites, a new technology called RDFa tagging can help people find your products quickly and easily. Some of the sites we’ve tagged with RDFa...
View ArticleTop Ten eCommerce Tips for Your Website #5: Recently Viewed Items
eLearning Series by Jeff Finkelstein Today’s tip – displaying recently viewed items – can help people better navigate your site and increase sales. eCommerce Tip #5: Recently Viewed Items I Can’t...
View ArticleTop Ten eCommerce Tips for Your Website #6: Do The Math
eLearning Series by Jeff Finkelstein Today’s eCommerce tip focuses on doing the math for people. For most people, a 10% discount doesn’t mean anything until you translate it into actual numbers. With...
View ArticleTop Ten eCommerce Tips for Your Website #7: Online Donations in Wake of Haiti
eLearning Series by Jeff Finkelstein In the wake of unspeakable tragedy in Haiti, today’s eCommerce tip focuses on secure online donations – and the pros and cons of the different mediums. I encourage...
View ArticleTop Ten eCommerce Tips for Your Website #8: Take PayPal
eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal...
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